Promotional stratergies

In the music industry there are many different ways to promote music. The two ways that we will be using for our music promo will be a digipack and a magazine advert. This is because they are both very popular techniques of advertising. Music businesses will choose to advertise their products in places or products that are popular so that they get seen. For example if there is a recently popular magazine available then music businesses like Universal music group will try their hardest to make sure their advert is shown in that magazine. This ensures that the amount of people buying the magazine are very high. It's almost more of a guarantee rather then putting the adverts in some local magazines and risking that they don't get seen.

Music businesses can also promote by making special digipacks for their songs as it will help attract the hard core audiences that want to collect all their favourite bands items of franchise. A good example that does not refer to music but has the same concept is the Lord of the Rings extended edition digipack that contains, art work, extended copies, bonus features and lots of artwork. All these factors help convince the hard core fans that these digipacks are well work the extra money.

Another type of promotional strategy is for the band/artists to have their own website so that the fans can research and catch up on the band/artists latest actions. Websites are used to add a personal feel to the fans to make them feel connected and involved.

An even more personal way of promoting the band/artist is to allow fans to follow their icons on twitter and facebook. This can allow fans the chance to keep up to date with their latest comments and communicate with their idols. This is the most personal way to feel closer to their favourite band and artists.

Tours are a very good way for bands/artists fans to get a look at their icons wherever they live. This is often because tours involve bands and artists going all over the country or sometimes even abroad just to see their fans and make the concerts more easily accessible to them.