Media A2 Evaluation Q.2

2. How effective is the combination of your main product and ancillary texts?

 

 

As you can see we have tried to make our digipak and magazine advert similar to the music promo. The main similarities come within the colours as they are expressive and colourful in the promo and then the magazine advert and digipak has a bright gold background on them. Another feature we have tried to keep the same is the persona as we have a cheesy performance in the music promo with our smiles and occasional cheeky behaviour. Then in the ancillary tasks we have kept the same style with lots of smiles and expressive poses from the band members to make the promotional bundle more personal to the target audience. The magazine advert and digipak both have images of the band members on them which is a feature we wanted to preserve so that our target audience became used to who the band members were and what they looked like. This is so that if we were to make another music album then our audience would be familiar with the band members name and more. When people look at the magazine advert and digipak they should instantly think of the music promo and become interested.

When looking at the music promo and the two ancillary tasks individually, I have found that they all work on their own very well also. For example the music promo would not need the two ancillary tasks to make it a successful piece of media. This is because the magazine advert and the digipak are used to promote the music promo by showing you the band members and what you are likely to see in the promo through the still images and the way they pose. This does not need to be the case though as the promo introduces the band members and the way they perform straight away as we use both full band shots and individual shots of the band members to help get a more personal feel. The digipak is very impressive on its own also as you the audience do not need to know how the band behave to understand that they are from the Glam Rock genre. This is due to the gold colour and the poses which suggest the band members are excited so they want the audience to be excited. The main hint that tells the audience the band is from the Glam Rock genre is from the look of the costumes as they are wearing clothes which people would instantly associate to the Glam Rock genre. The magazine avert can also be a success on its own with its great simplicity with the one band member and the texts on the side with the bright gold background. This works well on its own because you do not need to know who the band are to know that the magazine advert has been completed professionally due to the close attention to detail that has been shown. Even though all 3 media texts work well individually, they all synergistically work even better together in a promotional package as they all suite each other’s needs in terms of promotion.

Exhibition is where each element of the promotional package will be seen. Most music promos now days are shown on their selected music channels through the TV. Then once people watch the videos they can then usually purchase the song via I tunes digitally as it is a quick and easy to use service. You Tube is also now a service which is used to help show people your music promo for free. Magazine adverts are shown obviously through magazines as they are used to promote the rest of the promotional package. The bigger the band the more chance they have of putting the advert in a more well-known magazine. The digipak is something that is purchased via your local CD store. This is becoming a pressing problem though as a lot of these stores are now beginning to become liquidated. This makes it harder for audiences to find a selected store to buy the digipak from.

For our music promo we have choose to put it onto You Tube in order to get some feedback. This is the easiest way to promote our band due to the lack of funds and popularity of the band. In terms of the two ancillary tasks, these were made digitally so they cannot be exhibited but we did ask people in a questionnaire about them just to get some feedback. Exhibiting all the promotional package elements is a good way to promote the band and the type of music in which is played. All 3 media texts will give the audience faces to look for being the band members for the next album release if one was made so that the band becomes more notable.  

 There is a distinct similarity between our ancillary tasks and our music promo. The main similarity was the images of the band members. This is because the band members in the music promo have the same costumes and look about them in the magazine advert and digipak. This keeps all three media texts realistic and a similar style to each other. On their own all of the three media texts are sticking to the Glam Rock conventions by having an eccentric persona to them. Overall the magazine advert and digipak help promote the band for the music promo and the music promo helps to identify the ancillary tasks to the audience as the audience will know what to expect if there was any more promotional materials for another album. For example the target audience would be looking for the typical conventions used in the original music promo in the promotional material like the band members and the band logo. 

A little annotation of each ancillery task is shown below. The annotations will give a little insight into what is good about the magazine advert and digiapk.