Before making our music promo, digipak and magazine advert we sent out a questionnaire which asked people questions within the music industry about their favourite genre and more. We did this questionnaire in two different forms with both being a bit different. The first way was a standard questionnaire with the results shown in graphs and the second was a video response which made the answers more personal and detailed. Conducting audience research is a very important task as it will give bands and artists the chance to get feedback on how well their specific target audience are receiving their songs, music promos, magazine adverts and digipaks. The research can give bands and artists indications to the next steps they should take to ensure they become as popular and successful as possible. For example if a band were well received on You Tube but not at concerts then the band could instantly react to this by advertising their concerts to the general public more and may even decide to make their concert ticket prices lower. The advertisement could possibly be used on You Tube seeing as that is the place where the band is getting the most attention. The strengths of making a video response questionnaire is that it will allow the responses to be more expressive and not just words written on a piece of paper. The questionnaire graphs and the video response is shown in the link below.
From these two types of feedback we found out
that the Glam Rock genre was quite well known so this indicated that there
would be no problem with the popularity factor. The audience also had lots of
ideas in what Glam Rock videos contain in terms of typical conventions, costume
and more. These results led us to believe that the Glam Rock genre was
definitely the right choice of genre. The questions we asked our audience
members after our music promo, digipak and magazine advert were created are
shown below and then a video showing their answers is shown below that.
1.
Do you
think that our digipak and magazine advert has an appropriate relation to our
music promo?
2.
What
features are good about our music promo, magazine advert and digipak?
3.
What
features could we improve for our music promo, magazine advert and digipak?
4.
Did our
music promo, magazine advert and digipak stick to the typical conventions in
the Glam Rock genre?
5.
What did
you think about the location of our music promo?
6.
What did
you think about the lighting in our music promo?
7.
What is
your opinion on the props being realistic to the music industry?
As you can see from the following video we
managed to get a good and positive response for our music promo, digipak and
magazine advert. I think that the most encouraging piece of feedback was on how
realistic the promo, magazine advert and digipak were to the Glam Rock genre
with us trying to stick to all the conventions as much as possible.
Another way in which we got audience feedback
was from putting the music promo on You Tube. This use of new media helped to
distribute the promo to a wider range of audience. Millions of people use You
Tube so this was the best opportunity to promote our product to the world. We
had to make sure we credited the band B.I.T.E for their willingness in using
their song and the early signs from the video are very positive as you can see
below with the video already collecting two very encouraging comments.
Overall the feedback which we received was very impressive. The feedback gave us a lot of indications into what was good and what could be improved. For example one of the most positive points from our music promo, digipak and magazine advert was the way we stuck to the typical Glam Rock conventions and challenged them to try and improve the selected features. This was highlighted as a positive through the close attention to our costumes, our location and style of the actors. One point that we could have improved on for next time was to include even more shots. This is because one of the feedback comments was to include more shots. This was probably identified as an improvement due to the song being just under 4 minutes long. If we did another music promo of this length again then we would allow more time for the filming of some more shots to avoid the effect of tedium. The audience feedback has been a massive help to our group and is one of the best ways to know how successful our music promo, digipak and magazine advert were.
Clear evidence of audience feedback and justification of methodology. Make sure you address the question: What have you learned from your audience feedback?
ReplyDeleteSummarise your findings in a concluding paragraph